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Fiji media regulation: Emerging from ‘worst of times’ to ‘best of times’?

Repúblika editor and publisher Ricardo Morris, who is also president of the Fijian Media Association, speaking at the PJR2014 conference in Auckland. Image: Del Abcede/PMC

Pacific Journalism Review, Pacific Media Centre

1 December, 2014

A keynote address by Ricardo Morris at the Pacific Journalism Review 20th Anniversary Conference, AUT University, on 28 November 2014.

Most of you will be familiar with the media environment in Fiji over these years before the election, but I hope to give you a bit more insight into the kinds of experiences we have had in the lead-up to and after the general election in September. Some of those experiences have been documented in Pacific Journalism Review and I would like to pay tribute to Professor David Robie for his important contribution over the years to Pacific journalism education and development.

Perhaps an apt description of the media environment that has been bequeathed to Fiji as a result of the eight years of military rule since 2006 can be found in the opening paragraph of Charles Dickens’ work A Tale of Two Cities. They are words that, although written 155 years ago, can describe many of the social and political conditions in our world today, although for me it rings true for Fiji. 

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way…”

The theme of my talk this morning is on the post-election environment in Fiji, how we got to this point and what needs to be done to improve it. While I’m speaking here in a personal capacity as a journalist and editor of Repúblika magazine, I also stand here as an advocate for my media colleagues in Fiji who elected me in June as president of the newly formed Fijian Media Association.

For years the media fraternity in Fiji had tried to organise ourselves, but as we found out, media folk can be notoriously difficult to corral. In fact we had begun our attempts to organise well before the 2006 coup that changed everything. For a brief period in 2004-2005, a chapter of the Commonwealth Journalists’ Association was established but then soon lost momentum and was forgotten.

The media industry in Fiji during those years had fractured on many levels. It was not uncommon for some journalists not to talk to or socialise with others over perceived or real slights or differences of opinion. And the now-defunct Fiji Media Council was accused of failing to handle ethical lapses and controversies satisfactorily or fast enough. The Fiji Media Council had been set up by the owners and editorial managers of most of the country’s major media organisations in the 1990s and had gone some way in the development of the industry, but ultimately it was not enough.

Divided media
We were divided and it can be argued that such division was one reason it was easy for the military government to bring into force the Media Industry Development Decree in 2010. The government justified its actions with reference to some of the unscrupulous journalism practices that should rightly be condemned.  And I should point out here that the Fiji Media Council’s legacy does live on in the form of the code of ethics for media workers embedded in the media decree.

We realised a bit too late that we were all in this together despite our personal political views or those of the companies that we worked for. United we stand, divided we fall.

So it is a positive sign of the yearning by Fiji’s media workers for an organisation that would speak in their defence when not many would (or could), and an organisation that would provide opportunities for continued learning, professional development and camaraderie.

From early on in his rule, the Attorney-General, Aiyaz Sayed-Khaiyum, had said that a media law would be brought into place to improve standards and practices in the industry. In early 2010, a draft media decree was presented to editors and managers gathered at the Holiday Inn in Suva. We were given about two hours to read through the document before the Attorney-General came to discuss the provisions with us. Although he said he wanted to hear our feedback he prefaced it with the words: “This is not a debate.”

When the decree was finally gazetted some months later, we found that he had taken on board some of the feedback, for example by reducing the fines and jail terms for breaches, but many of the more worrying provisions remained especially that relating to content which could be deemed in breach of the “national interest” – a blanket term that is not defined and could be interpreted at will.

Thus began the era of media regulation in Fiji.
Truly intimidated
If the media were subdued after the 2006 takeover and especially after the abrogation of the 1997 Constitution in 2009, it was truly intimidated when the media decree came into effect in 2010.

And who could blame us? For many it was simply a bread-and-butter issue. Do we continue to report views and issues critical of the government – no matter how constructive – and risk a breach that could potentially land an editor or journalist with a fine of up to $10,000 and/or up to two years in jail and the media company a fine of up to $100,000? Or do we adopt pragmatism and self-censorship and live another day?

A tragic result of the repressive media environment has been the huge brain drain within the industry. Many of the best and experienced media workers have left or been forced out. And in fact Australia and New Zealand have benefitted by the migration of some of Fiji’s senior media workers from as far back as 1987, and more so in the past eight years. Those who have remained have either been moved to non-controversial roles or mellowed to the point of silence.

Apart from the provisions of the media decree, other rules and regulations are being used to keep the media in check. Fiji Television has a noose around its neck with the company only being granted a licence for six months at a time. Compare this with the state-owned Fiji Broadcasting Corporation whose chief executive is   
Riyaz Sayed-Khaiyum, the brother of the Attorney-General. FBC TV has a 12-year licence and is also exempt from the cross-media prohibitions in the media decree.

Just recently during the IRB Gold Coast Rugby Sevens tournament, Fiji TV was forced to share with FBC TV live feed of the matches for which it had the rights. They were compelled to do so under the Television (Cross-Carriage of Designated Events) Decree 2014. Under this decree, free-to-air television stations must share any event designated under the decree as an important national one.

Forced feed
The smallest of Fiji’s three commercial TV stations, Mai TV (for which I have worked) was forced to take the feed – even though it did not want to and had no advertising or sponsorship to run it. It also had to fork out a reported $50,000 for its share of the costs involved. Not only did this have an impact on the TV companies involved, it left viewers of free-to-air television with no other choice but to watch rugby sevens all weekend. This is truly ironic when you consider that one of the objects of the decree is to “ensure the availability of a comprehensive range of quality television services in Fiji”.

Apart from the impact of all sorts of decrees and regulations on media companies, the environment that the media decree has created is not conducive to the practice of truly robust and critical journalism. Sometimes you get the impression that everybody with a little power to exercise will unreasonably limit journalists in their work. And it’s not only locals doing it.

Just last week, during the visit of the Chinese President Xi Jinping only the Chinese journalists accompanying him were allowed in the room while he addressed the Pacific leaders he was meeting in Nadi. Two veteran local journalists, Makereta Komai of Pacnews and Dennis Rounds, stringing for Islands Business, who tried to defy the ban on non-Chinese journalists, were removed by Chinese security from the room at Denarau. They were not even allowed to listen to an interpretation of the speech on headphones. Instead, they were told to get the official transcript off Xinhua News Agency. Even in our own country, foreign officials can exert their will on the media.

There’s also the fear that hangs over journalists and their media companies. Fear of breaching the decree and perhaps catching a fine, which could very well cripple any media company. This is even more so for small, independent media operators and the overall outcome is that many times the journalism presented to the people of Fiji is bland and unexciting. Infotainment and puff pieces can be safer and more profitable.

Of course, not all media companies face this fear. It is well known that the Fiji Sun newspaper is unconditionally supportive of Bainimarama’s vision for a “new Fiji” and will consistently praise any policies of the government and denounce anybody with a differing view. And if you’re bestowed with an “anti-Fiji” or “anti-government” label by the Fiji Sun, it can make life and business very difficult.

Damaging for business
Companies that feel you are somehow “anti-government” will steer clear of your media outlet, not because they don’t believe in what you’re doing, but because the ramifications for any business seen to be supporting a perceived “anti” media company can be damaging.

The Fiji Sun has been richly rewarded for its loud and proud support of Bainimarama’s government. Almost all government advertisements and those of government commercial entities are placed exclusively in the Fiji Sun. This was done to punish The Fiji Times for its perceived anti-government stance in the years after the military takeover. In recent times, though, some government ads have begun appearing again in the Times.

So how would I summarise the media environment in post-election Fiji? I have the assistance of a veteran colleague here when I describe it as “only slightly more informative than before the election”. The provisions of the media decree still pose hazards that journalists and their editors must negotiate every day in a bid to have more balanced and open reporting.

The issue of balance, while a vital component of solid and ethical reporting, has often been used in a cynical way by some officials and government entities. Because they know that a provision of the media decree compels journalists to seek balancing comments before publishing any critical story, by not responding to questions from journalists seeking comment they can effectively kill a story. Editors will not risk running a story without the requisite balancing comment no matter how justified in the public interest or how long they’ve waited for a reply.

We’ve recently began Parliamentary sessions and for the majority of those involved – from the Speaker, to MPs, the Secretary-General and journalists covering Parliament – it is a new experience. Learning parliamentary procedure and understanding the Standing Orders will take some time to master but we are getting there. In the meantime, the effects of dictatorship still hang over much of the process.

For example, the Auditor-General’s reports covering the years 2007-2013 were laid before Parliament by the Attorney-General and Finance Minister Aiyaz Sayed-Khaiyum. The reports, of course, had been highly anticipated for many years.

Taxpayers' money
The 29 volumes reveal quite a lot about how the government departments spent taxpayers’ money during the years of military rule. In some of the reports, the Auditor-General highlighted dealings with government departments by the Nur Bano Ali, an aunt of the Attorney-General.

She had been given a contract to organise a strategic planning workshop for Fiji’s dairy cooperative for which she was paid $35,450. According to the Auditor-General her company was then later appointed without tender to restructure the dairy factory for its ultimate sale. The Auditor-General highlighted the fact that no tender was sought for this restructure consultancy for which Nur Bano’s company was paid $562,500.

Last week, Nur Bano, along with a hardware company that was also named in relation to a separate issue – took out a full-page advertisement in the Fiji Sun threatening to sue the Auditor-General along with The Fiji Times, Communications Fiji Limited (which is Fiji’s largest private broadcaster) and the state-owned Fiji Broadcasting Corporation, unless they retracted and apologised. She also threatened to report those companies to the media authority for what she said was “unfair reporting”. In the same edition, the Fiji Sun featured the legal threat as the front-page story and referred to the advertisement inside the paper.

If that legal threat and Fiji Sun’s reporting of it are anything to go by then parliamentary privilege does not seem to exist in Fiji’s new democracy.

What I have described above is but a small snapshot of the myriad issues the media industry and journalists face in Fiji today. It may seem gloomy, but I am an eternal optimist and I can tell you I feel hopeful about the prospects for Fiji’s media.

Glimmer of hope
Perhaps one glimmer of hope is right there in the Constitution given to us last year. Section 25 guarantees access to information and a Freedom of Information Bill is likely to be brought soon before Parliament. When it is enacted, this law will open the doors for all sorts of public interest reporting and hopefully compel government officials to be accountable and fair in all their dealings.

Many of Fiji’s journalists, while they may be young and had never covered an election until September, are aware of the contradictions they have to deal with in their work every day. There’s also the sense that things will start to change if they persist in their role of holding our leaders to account and speaking truth to power. We are moving on, but with eyes wide open.

The media decree must be drastically revised or done away with altogether if the media in Fiji is to be truly free and regain the vibrancy it was once known for.

Which brings us to education and professional development. It has already been noted that the majority of young journalists in Fiji today have never worked in a completely free media environment. Many of them have grown up in a dictatorship and the repressive environment that it entails for the media and have known nothing else. Now more than ever we need journalists who know the craft, are well versed with the laws that govern our work and the context in which they work. If journalists stay well informed about issues, they will be able to develop the self-confidence to stand up to any threats or violations against them and be able to faithfully serve the public that depends on us for reliable and compelling news, analysis and commentary.

The Fijian Media Association, in creating a profile for ourselves, will look to develop on-going training opportunities in which we will play a big part designing and organising. We realise that going on fully-funded workshops in which we had no input in planning may not the best way to develop a sustainable and self-confident media corp. We need to take ownership of our own destiny and this will involve working with partners but ultimately determining what is best for us and how to go about achieving it.

'Act of faith'
At the end of October I was privileged to speak at the University of the South Pacific’s journalism awards. In that speech I quoted the American television correspondent Ann Curry, who described journalism as an “act of faith in the future”. Journalism, she argued, should do more than inform. It should make you care.

That is what inspires me everyday, and perhaps that’s where my optimism springs from: the knowledge that journalism done right can hold such power to change lives and make governments apprehensive for no more than the words and images we use to inform and make people care.

So while Fiji’s post-election realities may seem like “the worst of times”, the “best of times” is certainly on the horizon.

Ricardo Morris is editor and publisher of Repúblika and president of the Fijian Media Association. He was invited as a keynote speaker to last week's Pacific Journalism Review 20th Anniversary conference by AUT University.

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About the authors

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Pacific Journalism Review

Research journal

Pacific Journalism Review, published by AUT's Pacific Media Centre, is a peer-reviewed journal covering media issues and communication in the South Pacific, Asia-Pacific, Australia and New Zealand.

ISSN 1023-9499

PMC profile photograph

Pacific Media Centre

PMC newsdesk

The Pacific Media Centre - TE AMOKURA - at AUT University has a strategic focus on Māori, Pasifika and ethnic diversity media and community development.


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