Pacific Media Centre Pacific Media Watch Pacific Journalism Review Asia Pacific Report

FIJI: News groups accuse Fiji Media Watch of campaign against them

Fiji Media Watch ... accused of "unfounded generalisations".

Wednesday, April 13, 2011

Item: 7393

AUCKLAND: Mainstream media in Fiji has hit out at the Fiji Media Watch organisation, accusing it of unprofessional and “generalised statements”.

The Fiji Village website and FM96 radio station, run by Communications Fiji Limited, came out attacking the media education group for campaigning against the “mass media”.

“There is also no substantiated and credible information or data available, based on any study carried out in Fiji on what impacts mass media is actually having on the people,” said Roneel Lal on the Fiji Village website yesterday.

Fiji Media Watch has been running media education workshops in Fiji for years but has increased the number of events significantly over the past six months.

On its website, the group says its aim is to “raise awareness of the power of the mass media in today's Fiji and to encourage ways in which the media can enrich people's lives.”

It also says that it encourages people to adopt a “critical, selective and appreciative attitude towards the media".

However, its actions have riled some broadcasters, and Lal blamed media educator Lusiana Senibulu for making unsubstantiated claims that “certain media programs are increasing incidents of incest and rape in our society and that children are failing classes due to its impacts".

According to Lal, Senibulu said the claims were based on a report by students of a Fijian primary school.

Senibulu could not be reached for comment, but the group’s website says its real aim is to increase media literacy in Fiji

“People have a right to information but also a right to know how to interpret information, through critical media awareness,” it says.

“While the traditional literacy rate in Fiji is high (over 80 per cent), the level of media literacy is low.” - Pacific Media Watch

Reply from femLINKPacific

About the authors

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Alex Perrottet

PMW contributing editor 2011-2012

Alex Perrottet is a journalist who has completed a Masters degree and Postgraduate Diploma in Communication Studies student at AUT University.

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Pacific Media Watch

PMC's media monitoring service

Pacific Media Watch is compiled for the Pacific Media Centre as a regional media freedom and educational resource by a network of journalists, students, stringers and commentators.
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More media training please

This is quite interesting. Well it is about time something should be done regarding the media status in Fiji. It is well improving but there is so much to be done, mostly on the "advertisements" that are being shown on TV Fiji One, and including the radio. It is so disgusting the way some announcers talk. Please can do more training on the people concern and send them to workshops and seminars instead of sending the bosses and the educated ones.


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