Pacific Media Centre Pacific Media Watch Pacific Journalism Review Asia Pacific Report

FIJI: Both daily newspapers perform useful roles, says FMA's Simpson

Stanley Simpson ... Fiji Times and Fiji Sun "balancing each other". Image: Fiji One TV

Saturday, February 6, 2016

Item: 9570

Tevita Vuibau
SUVA (The Fiji Times/Pacific Media Watch): The Fiji Times and Fiji Sun perform useful roles in Fiji society by balancing each other, says an executive of the Fiji Media Association.

Stanley Simpson made these comments after viewing a summary of results for the latest Tebbutt/Times poll on public perceptions of the two newspapers.

"I believe both are attracting their own loyal and core readers based on their content and The Fiji Times' rich history and wider outlook has continued to give it the edge," Simpson said.

"However, the Fiji Sun has shown itself to be adaptive and responsive to the current political and market environment and has made inroads."

He said the divide in the readership of the two newspapers was being sharply defined between those who trust The Fiji Times and those who trust the Fiji Sun.

He added both play important roles in providing information and different perspectives, but readers needed to be critical of all information they consumed from the two.

"It will be healthy for people to remain critical about what they read in both newspapers, but appreciate that both newspapers are working hard to gain their attention and loyalty, and a lot of effort is being put into this," he said.

"People will individually work out who is serving them best — and that is the beauty of media freedom and having a competitive media industry," Simpson added.

Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 New Zealand Licence.

PMC profile photograph

Pacific Media Watch

PMC's media monitoring service

Pacific Media Watch is compiled for the Pacific Media Centre as a regional media freedom and educational resource by a network of journalists, students, stringers and commentators.
(cc) Creative Commons


Post new comment

The content of this field is kept private and will not be shown publicly.
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
By submitting this form, you accept the Mollom privacy policy.
To prevent automated spam submissions leave this field empty.